Welcome to School of SEO International. Although most of you can find a similar blog that talks about SEO, SEM, SMO and other branches of internet marketing, you will not find anything like School of SEO International.


In order to clarify why is that so, just look at our name, which should be. This is a school of SEO, so we will provide classes and tutorials on how to actually do something, unlike other blogs that talk and talk about what needs to be done but they don’t tell you how.

This will be our first class, our first lesson; School of SEO is now open for business. So what do students cover in first class, they cover the introduction, which we already did and they cover the basic theory. So today we are going to talk about what is SEO and what is SEO used for. School of SEO will be an ongoing process, so be sure to check back often.

What is SEO – Search Engine Optimization Explained

SEO stands for Search engine optimization. It’s not that we actually optimize the search engines, which would be great; the idea is to optimize your website or blog to rank well in the search engine results page or SERP. Why do we do that, what is the purpose of getting your site to rank highly in the SERP?

Most of websites on the internet are commercial in nature, they either sell a real product, information product or refer other to a site that sells products. There are only a few personal websites and blogs that are not commercial in nature. Like in any other business it is important to be on the top of the game to make money. Being in the top ranking in the SERP is almost like being on top of the business game, again why is that so.

On internet traffic means money. The more people you get to your website the higher chances are that some of those people will buy something, which is why we all want to rank highly in the SERP. Being number one in search engines like Google for a certain term means that you will get at least 50% of all searches for that term. If you are selling poetry books, and you rank number one of the term “poetry books” (keyword phrase), when people look for that term in the search engines the first item on the list will be your website, and over 50% of people will visit your website. 97% of all traffic that comes from the search engines ends up on the first page, which is why everyone wants to be on the first page of the SERP.

But it’s not just about the number of people and quantity of your website traffic, it is also about quality. So you don’t need people interested in comic books visiting a website about poetry.  That is why targeting specific keyword to rank for is important. Chances are very slim that a person interested in comics will type “poetry books” in the search engine query.

This is the basic idea of SEO, getting your site to the top ranks in order to achieve organic traffic. Organic traffic is free traffic, not the ones acquired by PPC, pay per click advertising. But, it’s just the basic idea, there is much more involved in search engine optimization. The bottom line, SEO is used for what? SEO is used to get your website targeted traffic that will lead to more sales and conversions. “SEO is a tool used to expand the market and increase your income” That is the textbook definition of SEO by School of SEO.

School of SEO International first lesson is going to be about keywords and why they are important. Most of you have heard about keywords and probably have basic knowledge, those that didn’t are probably not aware that they use them every day. Keywords are words or phrases that people use to find anything via search engines, example:

If you are looking for rock music online you will probably type the query into search engines like Google something like “rock music free streaming”, which is a keyword. After you type that keyword into the search you will get results according to relevancy for that keyword. So in order to rank your site high in search engines you have to optimize your website for certain keywords that people are going to search for.

School of SEO has few principles that you need to follow in order to get the best out of your keywords. First School of SEO keyword principle is “Do the research”, you have to find what keywords are being searched and what is the competition for those keywords. Second School of SEO keyword principle is “Find related keywords or LSI keywords”. Third and the last School of SEO keyword principle is “Position your keyword carefully”. All of this may sound confusing now, so let’s break it down.

School of SEO Keyword Principle – Do the Research

You have to find keywords with that are used in the searched, it is best to look for keywords that don’t have a high competition. In order to achieve that you should focus on long tail keywords. Perfect example of a long tail keyword is the example above “rock music free streaming”. If you try to optimize your website for “rock music” keyword phrase you will find that it is almost impossible as the competition is enormous, but adding one or two words to that phrase lowers your competition and increases the chances for your website ranking high in the SERP and getting higher conversion rates.

School of SEO Keyword Principle – Find Related Keywords

Keyword stuffing is a thing of the past, you should avoid that, but in order to make your website relevant for certain keyword it is not enough to just use that keyword everywhere as it can also be considered as Black Hat SEO, so you need to find a few related keywords that will increase the relevancy of your website for the main keyword you are using. For the already used example good related keywords would be: “free online rock music”, “free rock songs streaming”, “free rock video streaming” etc…

School of SEO Keyword Principle – Position Your Keywords

To avoid keyword stuffing and over repeating of one keyword you need to use LSI keyword and you also need to position them in important places. Every page on your website needs to have a keyword or two in the title of the page, meta tags and meta keywords should also have them but they are not as important as they once were. Position you main keyword in the title of the page, main heading on the page, once in the first sentence, 2-3 times in the body of the article, although that depends on the length of the article, this is for 500 words, and 1 or 2 times in the last paragraph. You can replace the keywords in the body with several LSI keywords to achieve the best keyword relevance for that page.

These are just a few basic explanations regarding keywords; remember them well as we will discuss them in more detail very soon. This was the first School of SEO lesson; stay tuned for the next one very soon.

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