Author: Maria Smith


Having a Google AdSense site is a great way to make money. And to create an AdSense site, all you have to do is have a Google AdSense account (which is free), a website or a blog (which is free), and some articles (which are free if you write them yourself). Once you get your site up and running, the AdSense ads will be targeted to your content.

Therefore, those looking for your content will come by, read your articles, and have a high probability of being interested in the targeted ads. Every time someone clicks an ad, you get paid! That is, as long as you have designed your site to maximize AdSense click throughs!

Let’s look at seven tips for creating AdSense sites that create money.

Keyword Density
Before you place ads on your site, be sure your keyword density is good. You will want to be sure that the right kinds of ads are placed on your site. A free way to determine what the ads will look like on your site is to go to. You will then be able to see exactly what ads would show on your site.
If you don’t like what you see, then you know that you need to make changes to your keywords! You can get keyword suggestions from Results Generator from Overture or from the free trial version of Word Tracker.

Not only will the ads be based on your keywords, but they will also be based on your content. You definitely want your keywords and you re content to match as closely as possible.

Write Often
The more information you have the better. Why? Because the more content you have, the more visitors you get. Many people suggest that you write a new article every day since no one wants to come back to your site to find the same old messages!

Choose The Right Format
AdSense allows you to choose many different ad formats. Research has shown that wider ads are more successful. The top three formats are:

Color Counts
You has the option to create a Google AdSense ad in any color of your choice. The best thing to do is to make your ad blend well with your site color scheme. You should make the border color and the background color the same color as your web site. You will want your text color to either be black or the color of your main content.

When creating your Google AdSense ads it is recommended to use the color scheme and style of your website so that the ads blend in well. Ads without background color and borders perform better than ads within borders with background color.

Position Counts, Too
It is well known that visitors to a website scan the site to determine if it is worth reading. You definitely want them to see and scan your AdSense ads. Therefore, the best place to put them is in the top left part of your page or directly under your headlines.

Increase The Number
AdSense allows you to use up to three AdSense units on a page, two AdSense search boxes, and one unit of ad links. Using all that you can increases the chances of earning money.

Keep these seven tips in mind when creating your AdSense site and you will find that your click through rates increase, thus increasing your money making potential.

Facebook Pages

* If you want to immerse yourself on Facebook, the first and most important step is to set up a Facebook page. Facebook pages represent local businesses, products, brands, companies, artists, bands, public figures, and more (take note that this is different from a Facebook profile, which represents an individual). With pages, you can have fans (while with profiles, you can have friends). Pages are easy to set-up, are customizable, and best of all — free! Pages can have videos, photo albums, Flash pieces, games, discussion boards, and many other things that would help facilitate activity, conversation, and user interaction. In short, pages can help you socialize with the Facebook user, garner brand affinity, and build relationships.

Facebook Ads

* Sponsored story is a sponsored ad with title, body copy, and image that appears in the user’s news feed on the home page, and may link to a Facebook page or an external Web site. It’s effective because it offers accurate targeting options based on real profile data. This gives the advertiser the ability to get mass reach or very granular targeting based on keyword information. It also offers high visibility, since it appears on the news feed on the home page (the first thing user sees when they log on to Facebook). Last but not least, sponsored story ads are less intrusive than “regular” ads because of the seamless integration within the news feed.
* Sponsored social story is relevant only for advertisers with a Facebook page as the sponsored social story directs to that Facebook Page. It’s an ad featuring a Facebook user, the action taken, and the brand/product name when the action is taken on the Facebook page (example: “Harry Gold is a fan of Harley-Davidson Motor Company”). Just like the sponsored story ad, a sponsored social story ad also appears in the user’s news feed on the home page and offers the same benefits, plus the additional factor of having the same look and feel as organic stories in the news feed — thus increasing the likelihood of users interacting with the ad because it seems like a “natural” part of their Facebook experience.
* Video sponsored story is basically a click-to-play video that plays within the ad, and may link to a Facebook page or an external Web site. Like the two ad types above, the video sponsored story appears on the news feed and offers the same benefits. This also has a high level of potential user interactions with the video ad because the user does not have to leave the home page to engage with it.
* Box ad unit is a box ad unit with title, body copy, and image that appears in the left-hand side (in the old Facebook format) or right-hand side (in the new Facebook format). This ad unit may link to a Facebook page or an external Web site. This is a run-of-site placement, meaning it appears all over Facebook and not just on the home page. It offers the same targeting options as the ads mentioned prior, and this type of Facebook ad may also be bought on a CPM (define) or CPC (define) bidding model — which means it does not require dollar commitments with an insertion order (IO) as it is managed daily, similar to a Google Adwords account.
* Display ads, leaderboards, and skyscrapers are also available on Facebook, and are bought through the MSN Ad Center. Display ads offer more flexibility with creatives since the advertiser will not be limited by character count or body copy. Targeting parameters include age, gender, and DMA.

Gift Sponsorships

* “Gifts” is actually a Facebook application that lets users send and receive virtual gifts. New gifts are added everyday; most gifts cost $1 but some are free for users. “Gifting” is a very popular Facebook activity. Once a user receives a gift, the gift is seen on the recipient’s user profile. A gift sponsorship is a one-time sponsorship of a branded gift, which users can give away to their friends for free. The featured gift of the day appears on the home page. Sponsored gifts usually have limited availability, thus adding to the “prestige” of sending a gift or receiving a gift. Even if the gift gets sold out or is no longer available, the gift will still be seen on the receiver’s user profile thus extending the life of the gift and the branding component.

URL Naming: If possible try to place your prime targeted keyword as your domain name. This will help you to advertise your business at the first impression.

Title Tag: Decorate your title tag with your utmost preferable keywords of your business in a smart and eye checking manner.

Meta Descriptions: Sketch your proper business announcement with simple words for catching concentration of the visitors who are searching similar kind of product or service which your website is going to deliver them. Possibly you can punch your keyword into that description but in a tricky way.

Crawler Notification: All kind of search engine crawler notifications like SE robots instructions, website owner and publisher declaration, website language, copywriter name etc. should go from the Meta portion of all your web page.

Image Optimization: Crawlers are unable to read images and the flash part of your web page but these images or flash is required to influence the visitors. Thus Optimize this images with suitable contents using Alt tags which reflects your proper business.

Text Links: Use text links of all of your important pages of your site and if possible then try to avoid flash links, Java script links, image links etc.

Keyword Density Checking: Modern SEO services told us that you should inculcate your keywords at your content and maintain the density with an ethical mode.

Broken Link checking: Broken links are really very harmful for any site, thus don’t forget to check it first, if it exists then remove that from your site in a quick approach.

Static URL’s: Remember that all of your important pages should have short and static URLs and dynamic pages may follow those static pages. If unwanted lengthy URLs exist at your site then replace them with short.

Footer: Don’t forget to place links for all important pages at the footer part of your index page. This allows your visitors to jump at important pages with just a single click.

Robot.txt: Ensure that robot.txt is necessary at your website with apposite crawler notifications.

XML Site Map: Nowadays an xml feed acts as a site map which includes all pages of your site and is really indispensable from crawler point of view and should be confined as a link at the index page or at the common footer portion.

Canonical Issue: Nowadays optimization for Google is vastly required because maximum customers come at your site through it. Thus canonical issue should be solved first if exist.

Common Header and Footer: a common header text and footer text within H2 tag should be placed at each of your web pages.

Avoid Black Hat techniques: Achieving organic ranking and holding it for long time depends absolutely on white hat techniques and we should simply avoid all black hat strategies.